
How to Cross the "Valley of Death" and Land Your First Major Commercial Deal.



Secure their first €100k+ commercial contract.
Turn hesitant pilot partners into committed early adopters.
Confidently navigate the most risky phase of commercialization.

Exists precisely to manage this chaos. I've adapted this rigorous methodology for startups. This cheat sheet condenses the key principles into an actionable founder's guide. It’s not magic—it’s methodology. It helps you identify your exact stage, pinpoint the very next risks to mitigate, and communicate your progress in a language that builds investor and customer confidence.
